DBusiness has recently featured the release of the new book Mascots in Motion. The book is an exploration of the history and evolution of automotive design through the lens of iconic mascots and emblems. Authored by automotive historian James Craig, with a foreword by renowned car designer Tom Matano, the book promises a deep dive into the significance of mascots in the automotive industry.

A Glimpse into the World of Automotive Design

The automotive industry has always been a hotbed for innovation and creativity. From the sleek lines of a luxury car to the rugged appeal of a pickup truck, every vehicle tells a unique story through its design. One often overlooked but crucial element of automotive design is the mascot or emblem adorning the hood of the car. Mascots in Motion seeks to shed light on the importance of these design details, tracing their evolution over the years.

Uncovering the History of Mascots

Author James Craig takes readers on a journey through time, exploring the origins of automotive mascots and the cultural, artistic, and industrial influences that shaped their design. The book showcases a wide array of mascots, from the early days of the automotive industry to the modern era. Each mascot tells a story of its own, reflecting the trends and values of the time in which it was created.

The Intersection of Art and Engineering

One of the book's central themes is the intersection of art and engineering in automotive design. As Craig delves into the history of mascots, he highlights the symbiotic relationship between the artistic expression of these emblems and the technical advancements in automotive engineering. Mascots in Motion serves as a testament to the fact that automotive design is not merely about functionality; it is also a form of art that reflects the zeitgeist of each era.

A Tribute to Iconic Designs

The book pays homage to some of the most iconic mascots in automotive history, such as the Rolls-Royce Spirit of Ecstasy, the Cadillac's "Goddess of Speed," and the Pontiac's infamous "Indian Head." Through captivating visuals and in-depth historical narratives, Mascots in Motion celebrates the enduring legacy of these timeless designs.

A Foreword by a Design Luminary

Tom Matano, a prominent figure in the world of automotive design, provides a foreword for Mascots in Motion. With his extensive experience and deep understanding of the automotive industry, Matano offers valuable insights into the significance of mascots and their role in shaping the identity of a vehicle.

In his foreword, Matano underscores the artistic and cultural influence of mascots, emphasizing their ability to evoke emotions and tell compelling stories. His contribution adds a layer of expertise and credibility to the book, making it a must-read for anyone interested in the art and craft of automotive design.

An Insightful Resource for Design Enthusiasts

For design enthusiasts, automotive history buffs, and anyone with a passion for the art of the automobile, Mascots in Motion serves as an invaluable resource. The book's rich visual content, combined with Craig's meticulous research and compelling storytelling, offers a comprehensive understanding of the evolution of automotive design.

The Book's Significance in the Modern Context

In a rapidly evolving automotive landscape, where electric and autonomous vehicles are redefining the industry, Mascots in Motion comes at a crucial juncture. The book prompts readers to reflect on the timeless allure of automotive design and the enduring impact of classic emblems in an ever-changing technological landscape.

As the automotive industry continues to embrace new technologies and design paradigms, Mascots in Motion serves as a reminder of the rich heritage and artistry that have defined the industry's past. It also raises thought-provoking questions about how future automotive designs will incorporate and reinterpret the iconic emblems of the past.


Mascots in Motion is not just a book about automotive mascots; it is a celebration of the creative spirit that drives automotive design. Through its exploration of the history, cultural significance, and artistic merit of automotive mascots, the book offers a unique perspective on the evolution of automotive design. It is a must-read for anyone seeking to gain a deeper understanding of the artistry, innovation, and cultural impact of automotive emblems and mascots.

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