In the annals of automotive design, few names hold such reverence as Pininfarina. Founded by Battista "Pinin" Farina in 1930, the Italian design house has been responsible for shaping some of the world's most iconic and recognizable automobiles. And at the helm of this legendary company for many years was Paolo Pininfarina, who passed away at the age of 85 in December 2022.

Paolo Pininfarina inherited his passion for design from his father, Sergio Pininfarina, who took over the family business in 1961. Under Sergio's leadership, Pininfarina flourished, designing iconic cars for Ferrari, Alfa Romeo, and Lancia. Paolo, who joined the company in 1966, would go on to play a pivotal role in the company's continued success.

Early Life and Education

Paolo Pininfarina was born in Turin, Italy, on March 26, 1938. From a young age, he showed a keen interest in design and engineering. He studied architecture at the Politecnico di Torino, where he honed his skills in sketching and perspective drawing.

After graduating in 1962, Paolo worked briefly for Fiat before joining his father at Pininfarina. He quickly impressed with his design prowess and was soon entrusted with designing the interior of the iconic Ferrari 206 Dino. This project marked the beginning of a long and fruitful partnership between Paolo and Ferrari.

Leadership and Innovation

In 1967, at the age of 29, Paolo was appointed General Manager of Pininfarina. He brought a fresh perspective to the company, emphasizing innovation and technological advancements. Under his leadership, Pininfarina expanded its portfolio to include not only automobiles but also industrial design, architecture, and transportation systems.

Paolo was also instrumental in driving the development of wind tunnel testing and computer-aided design (CAD) systems. He recognized the importance of these technologies in improving the aerodynamics and efficiency of vehicles.

Collaboration with Ferrari

Paolo Pininfarina's close relationship with Ferrari resulted in some of the most iconic and memorable sports cars ever produced. He was responsible for designing the exterior of the Ferrari Testarossa, a car that became synonymous with the 1980s. Other notable Ferrari designs by Paolo include the 308 GTB, 328 GTS, and F40.

Beyond Ferrari, Paolo also designed cars for other manufacturers, including Alfa Romeo, Lancia, and Cadillac. He was known for his sleek, aerodynamic designs that combined beauty with functionality.

Later Life and Legacy

Paolo Pininfarina retired as Chairman of Pininfarina in 2006, but he remained active in the design world. He served as President of the Jurij Gagarin Design Bureau and was a member of the International Automotive Hall of Fame.

Paolo Pininfarina's legacy as a designer is immense. He helped shape the automotive industry through his innovative and timeless designs. His work continues to inspire generations of designers and car enthusiasts alike.

Honors and Accolades

Throughout his career, Paolo Pininfarina received numerous awards and accolades for his work. Some of the most notable include:

  • Italian National Prize for Architecture (1992)
  • Compasso d'Oro Lifetime Achievement Award (2008)
  • Automotive Hall of Fame (2009)
  • Knight Grand Cross of the Order of Merit of the Italian Republic (2013)

Personal Life

Paolo Pininfarina was married to Giovanna Antonucci and had two children, Sergio and Andrea. He was known for his warm and friendly personality and his dedication to his family and work.


Paolo Pininfarina's passing is a significant loss to the automotive design world. His legacy as a master designer will live on through the countless iconic cars he helped create. His passion for design, innovation, and collaboration has left an indelible mark on the industry, inspiring generations of designers and car enthusiasts.

Paolo Pininfarina from Automobile Design to Architecture – Luxury
Paolo Pininfarina the dynamism of elegance Top Yacht Design elegance dynamism pininfarina paolo
Interview In conversation with Paolo Pininfarina DEVELOP3D pininfarina rossinavi develop3d
Calcio ai vertici del Vallée d'Aostearriva il designer Paolo
Pininfarina vince l'International Architecture Award Arketipo pininfarina vince cyrela
Pininfarina Home Design VISION
Paolo Pininfarina im Portrait Aus gutem Stall Top Magazin Frankfurt paolo pininfarina stall gutem
OM01 Italian Excellence Paolo Pininfarina Concorso D'Eleganza YouTube
1991 Paolo Pininfarina a beautiful design cannot exist without being paolo pininfarina
Famed Italian Automotive Designer Sergio Pininfarina Dies at Age 85 pininfarina dies
Automobili Pininfarina Sustainable luxury electric carmaker in the world
Paolo Pininfarina Poltrona Frau Armchair Ego P Catawiki
In Talk With Paolo Pininfarina On The Celebrated Italian Design House pininfarina paolo battista festeggia farina pinin vetture straordinarie compie cinque motori 90th quotidiano oldcar24 clubalfa
Interview In conversation with Paolo Pininfarina DEVELOP3D pininfarina revero shanghai hydrogen sbarca grove unveils salone sc1 electric carscoops develop3d motor1 bello alianza ambas adelanto ansa paolo caricos
Paolo Pininfarina design e made in Italy nel mondo YouTube pininfarina
Paolo Pininfarina named chairman and CEO of design firm paolo pininfarina
New Pininfarina CEO confident of firm's future success Autocar
Interview de Paolo Pininfarina la légende continue
The passion of Paolo Pininfarina identity pininfarina paolo identity passion interior
The Repositioned Legacy of Paolo Soleri the Big Thinker soleri paolo repositioned thinker legacy big architecture azarchitecture
Paolo Pininfarina 35 anni di successo del design Made in Italy DL pininfarina paolo barchetta sergio honors late quale qual tipologia sul lavorare
Pininfarina of America Miami Florida Architecture Industrial pininfarina cyrela sao architecture brazil paolo awards international winners archinect announced been america project ana