Amidst ongoing supply chain challenges and economic uncertainties, U.S. auto sales are anticipated to maintain a steady recovery trajectory over the next two years, according to Cox Automotive's latest forecast. The report projects a gradual rise in sales volume, with a significant rebound expected in 2024.

2023: Cautious Optimism Drives Sales

In 2023, the U.S. auto market is forecast to witness a modest increase of 2% in new-vehicle sales, reaching an estimated 14.9 million units. This growth is primarily attributed to the gradual improvement in supply chain constraints, which have plagued the industry for several years.

Despite the positive outlook, supply chain disruptions are expected to persist into 2023, leading to limited inventory levels and potentially higher prices. Consequently, consumers may face longer wait times and smaller discounts on new vehicles.

2024: Sales Surge as Market Normalizes

A significant surge in sales is projected for 2024, with Cox Automotive forecasting a 10% growth to 16.4 million units. This robust recovery is attributed to several factors, including:

  • Improved Supply Chain: The easing of supply chain bottlenecks will allow manufacturers to increase production, leading to a wider selection of vehicles for consumers.
  • Economic Recovery: A gradual economic recovery is expected, bolstering consumer confidence and spending power.
  • Pent-up Demand: The accumulation of unmet demand from previous years will contribute to increased sales as supply improves.

Key Trends Shaping the Market

Alongside the overall sales forecasts, Cox Automotive highlights several key trends impacting the automotive industry:

1. Continued Growth of SUVs and CUVs: The popularity of sport utility vehicles (SUVs) and crossover utility vehicles (CUVs) is projected to remain strong. Consumers prioritize these vehicles for their versatility, space, and perceived safety.

2. Electrification Gains Momentum: The adoption of electric vehicles (EVs) is expected to accelerate, driven by government incentives, environmental concerns, and improved charging infrastructure. However, the transition to EVs is likely to be gradual, with gasoline-powered vehicles remaining dominant in the near term.

3. Digitalization of Auto Retailing: The rise of online shopping and other digital tools will continue to transform the automotive retail experience. Consumers increasingly prefer to research, purchase, and even service their vehicles online.

4. Rise of Subscription Services: Subscription services, which allow consumers to access a fleet of vehicles on a monthly basis, are gaining popularity. This trend caters to consumers seeking flexibility and affordability.

5. Autonomous Vehicle Development: The development and testing of autonomous vehicles will continue to advance, although widespread adoption is still several years away.

Implications for the Automotive Industry

Cox Automotive's forecast offers valuable insights for businesses operating in the automotive market.


  • Focus on streamlining supply chains and increasing production to meet growing demand.
  • Continue investing in EV development and infrastructure to capitalize on the growing market.


  • Embrace digitalization to enhance the customer experience and stay competitive.
  • Explore subscription services as a potential revenue stream.


  • Expect higher prices and limited inventory in the near term due to supply chain issues.
  • Consider alternative options such as certified pre-owned vehicles or subscription services to navigate the market.
  • Stay informed about EV developments and incentives to make informed purchasing decisions in the future.


Cox Automotive's forecast paints a positive picture for the U.S. auto sales market over the next two years. While supply chain challenges will continue to pose obstacles, the gradual recovery and significant growth projected for 2024 offer hope and opportunities for businesses and consumers alike. As the industry navigates the evolving landscape, it will be crucial to adapt to emerging trends and embrace innovation to thrive in the future.

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