Verne Rimac, known for his expertise in electric vehicle technology, is now placing a significant bet on the future of autonomous vehicles (AVs). Rimac, CEO of Rimac Automobili, believes that AVs represent a paradigm shift in transportation and aims to position his company as a major player in this burgeoning industry.

Rimac's Vision for AVs

Rimac envisions a future where AVs seamlessly integrate into our lives, providing enhanced mobility, safety, and convenience. He believes that AVs have the potential to revolutionize urban transportation, reducing congestion, pollution, and accidents.

Rimac emphasizes the importance of human-centric design in AVs, ensuring that they are user-friendly, intuitive, and tailored to individual needs. He also stresses the significance of collaboration and partnerships within the AV industry to drive innovation and technological advancements.

Rimac's Strategic Moves

Rimac has undertaken several strategic moves to position his company as a leader in the AV space. In 2021, Rimac Automobili merged with Bugatti, creating a formidable entity with access to advanced automotive technology and resources.

Moreover, Rimac has established a research and development center dedicated to AV development. This facility, located in Croatia, employs a team of highly skilled engineers and researchers who are at the forefront of AV innovation.

Software-Centric Approach

At the core of Rimac's AV strategy lies a software-centric approach. Rimac believes that software will be the key differentiator in the future of transportation, enabling AVs to perceive their surroundings, make intelligent decisions, and adapt to changing conditions.

Rimac Automobili has assembled a team of world-class software engineers who are developing proprietary software platforms for AVs. These platforms include core modules such as perception, planning, and control, as well as higher-level applications for user experience and fleet management.

Partnerships and Collaborations

Rimac recognizes the importance of partnerships in the AV industry. The company has forged alliances with leading technology and automotive companies, including Intel, NVIDIA, and Porsche.

Through these collaborations, Rimac gains access to cutting-edge hardware, software, and expertise. These partnerships also foster knowledge sharing and contribute to the development of innovative AV solutions.

Test and Validation

Rimac emphasizes the crucial role of rigorous testing and validation in the development of safe and reliable AVs. The company operates a dedicated testing facility in Croatia, where AV prototypes undergo extensive trials in various real-world scenarios.

Rimac also conducts simulations and virtual testing to complement physical testing. These methods enable the company to test AVs in a wide range of conditions and gather valuable data for software refinement.

Investment in Infrastructure

Rimac recognizes that AVs require a supportive infrastructure to reach their full potential. The company is actively investing in the development of charging infrastructure, high-speed data networks, and traffic management systems that will facilitate the seamless operation of AVs.

Addressing Regulatory Challenges

Rimac is closely monitoring the regulatory landscape surrounding AVs. The company is actively engaging with policymakers and industry experts to shape regulations that promote innovation and safety while fostering a favorable environment for the deployment of AVs.


Verne Rimac's vision for the future of transportation is centered around autonomous vehicles. Through strategic moves, partnerships, and a software-centric approach, Rimac Automobili is positioning itself as a leading player in the AV industry. The company's investments in testing, validation, and infrastructure demonstrate its commitment to developing safe, reliable, and user-friendly AVs. As the AV landscape continues to evolve, Rimac remains at the forefront of innovation, driving the transformation of transportation towards a more autonomous future.

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